Four people who shaped how I see this work.
Every practice is built with help. Four mentors taught me distinct things: ethics and patience, taste and ease, scale from nothing, the discipline of method. Each is worth a sentence.
Dennis Paphitis
Founder, Aēsop
Dennis Paphitis
Founder, Aēsop
A project we worked on: Aēsop Italy, 2015 — 2016Marketing and sales follow the founder’s ethics and taste. Go-to-market is not a date on a calendar; it is the end of an unpredictable process that has to mature on its own time.
Jeremy Rozan
Founder, Surface to Air
Jeremy Rozan
Founder, Surface to Air
A project we worked on: Surface to Air Consulting, 2009 — 2011High creative taste becomes brand affinity on its own. Effortless coolness applied to business.
Renzo Rosso
Founder, Diesel and OTB Group
Renzo Rosso
Founder, Diesel and OTB Group
A project we worked on: Diesel, 2001 — 2007A global brand can be built from nothing. Humble origins are not a limit. They are the starting condition.
Luca Sacchetti
Director, Star Factory
Luca Sacchetti
Director, Star Factory
Public relations and press work are not wishful activities. They are quantitative, measurable, and built on relationships handled with method.